A minimalist design eliminates over-decorating, resulting in a clean appearance. Whitespace is allowed in minimalist design, and items are not overcrowded. How to Create a Minimal Logo Design The majority of logos are simple. A logo's job is to condense the most important aspects of a brand into a single, memorable mark. Simple designs work best for logos that need to work in a variety of sizes and applications. While some of the best firms have elaborate logos, the majority of them have simple designs. In reality, as logos age, they tend to become more simple and minimalist in design.